CONTENT & NARRATIVE
CAPITAL ONE: ANNUAL ReportING
Transformed the brand’s annual Corporate Social Responsibility reports into unconventional, forward thinking, data driven resources. Included unifying its corporate brand narrative around enviornmental, human capital, DEI and community impact initiatives into the company’s first comprehensive ESG report, as well as evolving its reporting product from PDF to web-based.
*Work completed while at Capital One (2018-2023)
Capital One: MISSION STORYTELLING
Built and operationalized Capital One’s mission-driven content marketing engine encompassing technical management, editorial, creative, SEO and channel strategy for various internal and external channels. The team distributed nearly 100 pieces of new content throughout a multichannel ecosystem each year.
Video content produced was also compiled into the company’s first-ever purpose-driven web ad spot.
*Work completed while at Capital One (2021-2023)